Seven-time GRAMMY winner, Taylor Swift released her new album 1989 on October 27, 2014. While many of Swift’s other albums had a pop essence, 1989 is considered her first official pop album. This album features new hit single “Shake It Off.” In line with the theme of the album written by Swift, and produced by Max Martin and Shellback, “Shake It Off” has a lighthearted feel that makes you want to get up and dance like no one is watching.
Swift is the only female artist in music history (the fourth artist ever) to have an album hit the 1 million first-week sales figure twice (2010’s Speak Now and 2012’s RED).
Many of Swift’s songs play on the story of heartbreaks and the ups and downs of relationships. “Shake It Off” is a branch of this idea. She sends a very real message to her audience that people are not always going to approve of your decisions, “haters gonna hate.” But you can’t let them stop you from being yourself.
This idea really represents who Swift is as an artist and a person. She has been had many relationships, and consequently written many songs about those relationships. Her music is a reflection of that time line, getting more rebellious and upbeat as she goes along.
This song especially shows originality in her lyrics. When taking a lyric such as “While you’ve been getting down and out about the liars and the dirty, dirty cheats of the world, you could have been getting down to this sick beat,” she emphasizes the point of this line by saying the line instead of singing it. This part of the song really drives home her message of letting go of what others do and say, and worrying about what you can control.
Many of her past songs including “22”, “I Knew You Were Trouble”, and “We Are Never Ever Getting Back Together” have the same individualistic feel about them.
“Shake It Off” is the kind of song that you would want to listen to with your headphones on with the music blaring at high volume so you can get the full effect. It is well written and very relatable for many teenage girls out there.
I expect the rest of the album will be similar with its flavor and feel; however, I believe Swift will vary the message of her songs to cater her music to different aspects of her audience.